BBC 5 Live Breakfast

S/B Caitlin McCarthy

Agency / Client:
BBC Creative, BBC 5 Live

Caitlin McCarthy directed a colourful and playful spot for the BBC Radio 5 Live Breakfast show, produced by Strange Beast, for BBC Creative.

The animation brings to life talking points from the 5 Live Breakfast show with Rachel and Rick, from the state of British politics to explaining why prices keep going up and up. Each topic is visualised in Caitlin’s signature hand-drawn style and tongue-in-cheek imagery with energetic transitions from scene to scene reflecting the fast moving nature of the world today.