Pop Tarts ‘ A Fr*sting Weird Commute’

S/B Caitlin McCarthy

Agency / Client:
Pop Tarts, Kelloggs

Caitlin McCarthy directed ‘A Fr*sting Weird Commute’ as part of a Pop Tart’s ‘Get Popified’ campaign produced by Strange Beast and agency Leo Burnett.

With creative direction from Hannah Jacobs, each director brought their own unique style to the campaign, capturing the delicious Pop Tarts flavours with a collection of spots guaranteed to liven up your snack break.