Cheerios ‘Good Starts’

S/B Caitlin McCarthy S/B Parallel Teeth

Agency / Client:
Anomaly LA, General Mills

Parallel Teeth and Caitlin McCarthy collaborated to direct a bright and flowing campaign for Cheerios. The goodness in the cereal goes on a journey being shared by friends and family, starting a chain reaction of happiness and smiles. The hand drawn animation uses bold block colours textured to create a sense of depth to the world. Surprising but seamless transitions give the films dynamic energy, moving from shot to shot us from shot to shot with humour and joy.