Instagram ‘Pet Profiles’

S/B Caitlin McCarthy

Agency / Client:
3Q/Dept, Meta

Pet lovers of the world, unite!

Caitlin McCarthy directs 'Pet Profiles, a charming spot produced by Strange Beast with agency, 3Q/Dept for Meta.

The spot follows four friends and their furry counterparts in creating unforgettable memories through Instagram. With hand-drawn 2D immersive transitions and bursts of colour, Caitlin effortlessly captures the essence of connection and seamlessly brings our cherished pets together in a joyous virtual playdate