VOW ‘The Vow’

S/B Parallel Teeth

Agency / Client:
Hive, VOW

In this third year of films for VOW, there is an anticipated spike in child marriage due to the COVID 19 crisis affecting the world. With more children out of school and an increased financial burden on families, child marriages will rise. This film, with agency Hive, creates a fresh take on the Wedding Vow to show support for girls and to protect girls' rights.

Featuring footage of Vow activists, the film is vibrant with hand-drawn text that flows and transitions with illustrated embellishments. The expressive and organic feeling emphasises individuality, both of the activists and girls the film is created to protect.