Väsby Labs


Agency / Client:
N/A, Self Initiated

Väsby Labs is an urban development project in Väsby, a small town just north of Stockholm. PJADAD wanted to show how urban planning is an organic process that picks up influences and new ideas as it moves along. To start with, Väsby Labs had one colour, one font and a square grid.

From this foundation, an identity has sprung; an identity that has grown organically and developed in pace with the project.

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