Vanish ‘More Than Just Clothes’

S/B Jeanette Nørgaard

Agency / Client:
Havas, Vanish

For World Autism Acceptance Month, Jeanette Nørgaard teams up with live-action directors Tubby Brother Films, Vanish and agency Havas to introduce ‘The More Than Just Clothes’ campaign.

The project launches with two documentary films which tell the stories of two autistic teens, Cozzie and Lani, to bring to life their unique personal and sensory relationship with an item of clothing. The films use fluid hand-drawn animation to represent how each girl feels when they wears their favourite garment and how it makes them feel safe and empowered.

The project introduces ‘The More Than Just Clothes Pledge’ to highlight how, for many autistic people, clothes are more than just clothes and raise awareness, engage and equip the general public and key decision-makers in schools, businesses, sports clubs and more with the information they need to support the clothing needs of autistic people.