Pop Tarts ‘Heavenly Tarts’

Agency / Client:
Leo Burnett, Kelloggs Pop Tarts

Alex Jenkins directs “Heavenly Tarts”, a 2D adventure for a Hot Fudge Pop Tart who helps people see the light and "Popify" their breakfasts.

As part of Pop Tart’s ‘Get Popified’ campaign, produced by Strange Beast and agency Leo Burnett.

With creative direction from Hannah Jacobs, each director brought their own unique style to the campaign, capturing the delicious Pop Tarts flavours with a collection of spots guaranteed to liven up your snack break.