Pop Tarts ‘Get Popified’

S/B Caitlin McCarthy S/B Laura Jayne Hodkin

Agency / Client:
Pop Tarts, Kelloggs, Leo Burnett

Pop Tart’s teamed up with Strange Beast and agency Leo Burnett create three whacky spots for their latest campaign ‘Get Popified’.

With creative direction from Hannah Jacob, each director brought their own unique style to the campaign, capturing the delicious Pop Tarts flavours with a collection of spots guaranteed to liven up your snack break.

'A Fr*sting Weird Commute' directed by Caitlin McCarthy
'Eat Like A Unicorn' directed by Laura Jayne Hodkin
'Toast vs Tarts' directed by Greenhouse member, Eva Münnich