Mayo Clinic ‘This Item Belongs To…’

S/B Hannah Jacobs

Agency / Client:
TBWA\Chiat\Day NY, Mayo Clinic

When patients pack for their healing journey at Mayo Clinic, they bring an item that is deeply meaningful to them. Patients struggle not to be defined by their illnesses and sometimes that object of comfort is a reminder of their lives before/outside of the illness. Hannah Jacobs has created two animations with these items as their centrepiece. The real-life items never move but Hannah's hand-drawn animations bring them to life, open them up and transform them into the hearts of the patients' stories.