Libresse ‘Intimawear’

S/B Caitlin McCarthy

Agency / Client:
Mother, Libresse

Caitlin McCarthy directs the animation for Libresse’s brand new campaign for their ‘Intimawear’ line.

The spot ‘Mountain’ acts as a celebration of natural bodily functions and the body positive depiction of women+, with a sense of fun. The creative uses a mix of live action and animation to dramatise the everyday anxieties all people with periods face and the role that 'intimawear' pants can play in resolving them.

Produced by Strange Beast and agency, Mother.