In 2020, IKEA set out to make a vegetarian alternative to the iconic Swedish meatball.
In collaboration with PJADAD, Studio Taktil were asked to create a short film showing the process of making this new ‘plant ball’. The challenge was to create something that was somewhat true to the process while still looking delicious and interesting. They did this by focusing on the structure, qualities and transformation of individual ingredients, designing beautiful abstract shots to tell this story.