Lobulo was approached by Tool of North America, SS&K and the New Venture Fund and asked to develop a series of paper-craft scenes for a campaign entitled “Hamburger Hummus”.
The goal of the Hamburger Hummus campaign is to "foster broader awareness of the people and culture of Israel”, particularly to Americans. The New Venture Fund wanted to highlight the cultural, religious and commercial diversity of Israel and portray it as a desirable destination for tourists and business investors alike.
In order to get that message across, the SS&K team came up wih the idea of developing a comedy series set in Israel. They brought in director Jay Kara (Workaholics’) and a hilarious cast that includes Angela Kinsey (The Office), Jillian Bell (Workaholics, 22 Jump Street) and Marque Richardson (Dear White People) and produced a seven-part web series that follows a fictional group of American bloggers attending a conference in Tel Aviv.