Etsy Studio

Agency / Client:

As part of the announcement of Etsy’s brand new market for crafters, Etsy Studio, Andy Martin has created a series GIFs that capture the endless process of craft making. With hands in constant motion, creative materials move and loop endlessly reflecting the cyclical, almost addictive nature of creating. Each element has been painstakingly constructed, arranged, and stop-motion animated. The result is a satisfying set of looping vignettes that are displayed on Etsy’s new online platform, capturing the creative spirit and message of Etsy Studio.