Parallel Teeth collaborated with agency Duncan Channon to create the Undo campaign for the California Tobacco Control Program.
'Harm' and 'Industry Deceit' are in a series of powerful films and bold illustrations, the project lays bare the deceit of the tobacco industry and the corrosive effect that microplastics from cigarette filters have on our environment. The campaign includes digital OOH and murals painted with eco-friendly paint.